Who We Are

INT-O Yellow was developed as a collaboration between conceptual artist, Uncle Riley, Pantone and UMEWE (the art and design collaborative founded by Whitny Sobala and Uncle Riley, which supports, promotes and disseminates Optimistic 'tools' and works of public art).


We Believe

We believe Optimism is the ability to convert blight to light, turn void to value, and positively impact reality.  That’s why we believe in the art and design movement we call ‘Optimism.’  Yes, we believe Optimism is an Ism, just like Impressionism, Cubism, Realism, etc.

It is this belief that has inspired us to create International Optimism Yellow as a platform for participation and tool to inspire a brighter reality.


Our Mission

To inspire positive works of art and public displays of Optimism which help to create a brighter reality, promote collaboration and collectively generated Optimism, heal depression, end suffering and saves lives.